Startup Shortcuts — Week of 10/23

What makes a startup? Businesses have been starting up for centuries, but the term “startup” gained traction with the dot-com boom and bust. Companies that were nothing became million dollar entities within a year and then just as quickly plummeted back to...

Startup Shortcuts–Week of 10/16

Startup stories of the week: interesting articles curated from around the startup blogosphere. We all know that Google recently restructured and is now part of the larger entity Alphabet, of which Google is the largest company by far. The move signaled Google’s...
What’s in a (company) name?

What’s in a (company) name?

Would Apple by any other name be just another computer company? Would Relational Software wield the same clout as Oracle does today? Would the Musk Model S be as powerful, efficient, and sexy as the Tesla Model S? Powerful and efficient, yes. Sexy, maybe not. The name...

The Double Bottom Line

The bottom line measures performance using conventional fiscal metrics. But, a business is more than revenues minus expenses. Companies impact community and the environment in many different and often immeasurable ways. The “double bottom line” attempts to...