Screw SEO

We all want readers. We all want traffic. We all want money and fame and recognition and notoriety and to give a TED talk where we wear a sport coat on a stage in front of wealthy luminaries and talk about our own personal narratives and why they matter. And so we all...

Why Do You Want to Start a Business?

This is a question I try to ask all startups that hire me at the very beginning. And while some startups know right away why they’re doing what they’re doing, a few struggle to answer. Having seen hundreds of startups in their birthing stages, I think the answer to...