Startup Shortcuts, Week of September 14th

What is the secret to a successful startup? That is a question with many answers. Via Techcrunch, this article offers three lessons learned from working with the Kogi BBQ company, a pioneer in the food truck industry. The main takeaway? Creating a culture that your employees and customers embrace. Speaking of culture, this piece from the New York Times … Read More

What You Need to Know About Trademarks – The Presentation

What You Need to Know About Trademarks from Kieran McCarthy This is the slideshow from our Legal Issues for Startups and Entrepreneurs meetup presentation given by Associate Attorney, Joel Stauffer, on 6/23/15.The presentation distilled  trademark law into a few core takeaways important for every business owner to know.  Some of the primary questions answered are: How do … Read More

Startup Checklist

The Ultimate Startup Checklist

By combing the Interwebs, poring through my personal library, and applying my own experience in working with more than 100 startups, I’ve compiled this checklist of 25 items to review and consider as you launch your startup. I hope you find it useful. Decide whether starting a business is right for you and what kind … Read More

The Missing Piece

My favorite Shel Silverstein book is called The Missing Piece. It’s about a crudely drawn, circle-like creature that appears to have a wedge cut out of it. The creature thinks that the wedge is its missing piece, and so it goes around looking for its missing piece. And here’s the song he sings to himself … Read More

What Is a Startup?

“Only describe, don’t explain.” ― Ludwig Wittgenstein According to Merriam-Webster, a startup is a fledgling company. According to Wikipedia, it’s a partnership or temporary organization designed to search for a repeatable and scalable business model. According to the Chicago Manual of Style, you spell start-up with a hyphen. But most people who work in the … Read More