Don’t Panic: What to Do When You Receive a Cease & Desist Letter

The first thing to remember when you’ve received a cease and desist letter, or any other threatening letter from a lawyer: Don’t panic. You’ve developed your business to the point that you’ve ended up on someone’s radar. These things happen. The important thing now is to weigh your options and figure out how to respond. … Read More

The One Thing People Who File Trademarks On Their Own Always Get Wrong

You don’t need to be an experienced attorney to file for a trademark. It’s not that hard. Don’t get me wrong: If you don’t know what you’re doing, there’s a good chance you’ll get it wrong. But it’s not that hard to do. You’ll have to spend a whole bunch of time online reading and … Read More

Trade Names, Company Names & Trademarks – Sorting Through the Confusion

A common source of confusion is whether the name of one’s company is a trademark. The short answer is that it can be. The rest of this blog will explain the answer more fully. But, before we can proceed, let’s define some terminology: Trade Name –  “Any name used by a person to identify his or … Read More

Startup Checklist

The Ultimate Startup Checklist

By combing the Interwebs, poring through my personal library, and applying my own experience in working with more than 100 startups, I’ve compiled this checklist of 25 items to review and consider as you launch your startup. I hope you find it useful. Decide whether starting a business is right for you and what kind … Read More